AI marketing in Greece costs from €380/month (basic package) to €1,630/month (premium tier). The three standard packages:
- €380/month — Pulse: Solo entrepreneurs, micro-businesses, basic presence
- €760/month — Engine: Small businesses (10-30 employees) with active content needs
- €1,630/month — Sovereign: Mid-market businesses wanting leadership position
For enterprise needs with a dedicated team and complex operations, there's custom scoping (Atelier-tier).
Additionally, there's ad spend (€300-3,500+/month depending on tier) paid directly to platforms.
What you actually pay for
The monthly retainer covers:
- Content creation (posts, articles, Reels, ad creative)
- Strategy + scheduling (calendar, brand voice, rhythm)
- AEO optimisation (schema markup, FAQ build-out, content structure)
- Ad management (campaign setup, optimisation, reporting)
- Reporting + analytics
- Strategy calls (usually monthly or quarterly)
The ad spend goes directly to Meta, Google, LinkedIn, TikTok or other platforms — the agency doesn't keep it.
Tier-by-tier breakdown
Tier 1 — Pulse (€380/month)
- 8-10 posts/month on 1-2 platforms
- 2-4 Reels/month
- Light ad management (up to €300/month ad spend)
- Quarterly AEO check
- Fits: Solo entrepreneurs, micro-businesses, freelancers
Tier 2 — Engine (€760/month)
- 16 posts/month on 3 platforms
- 4 Reels/month
- 1 long-form article/month
- AEO optimisation 3 pages/month
- Ad management up to €800/month ad spend
- Fits: Boutique retail, 10-30 room hotels, solo professional services, small clinics
Tier 3 — Sovereign (€1,630/month)
- 30 posts/month (daily) across 4 channels
- 8 Reels/month
- 2 articles/month
- AEO optimisation 5 pages/month
- Ad management up to €3,500/month ad spend
- Monthly strategy call
- Fits: B2B SaaS, mid-market hospitality, group practices, established e-commerce
Compared to traditional alternatives
- In-house marketing manager: €2,500-4,000/month salary + €1,000+ overhead = €3,500-5,000/month total
- Traditional marketing agency: €1,500-3,000/month retainer with smaller volume than AI-first
- Freelancer: €600-1,200/month — flexible but inconsistent quality
- AI-first agency (like Praion): €380-1,630/month for equivalent volume
The AI-first model reduces cost because AI handles mechanical work (writing, scheduling, optimisation). Humans handle strategy, brand voice, and quality control.
Hidden costs to know about
Ad spend
Not in retainer — it's extra. Budget €300-3,500/month depending on goals.
Content production extras
Photography session, video shooting, custom graphics. €200-1,500 per event.
Setup fees
Brand voice setup, AI agent customisation, integrations. Usually €0-500 one-time.
Website refresh
If your website is old, it needs an upgrade before marketing takes off. €690-2,990 for a new website.
How to choose
Questions that help:
- Do you already have a marketing manager? If yes, are you looking for augmentation or replacement?
- How active do you want to be on social? Daily, weekly, or steady low intensity?
- Do you have ad budget? If not, take a lower tier and add later.
- Do you have content (photos, videos) or need production support?
- How technical/understandable is your product/service? More technical = needs more depth.