Engine — The sweet spot.

Pulse is maintenance: 8 posts/month, 2 platforms, no AEO optimisation, no blog. Engine is growth: 2× content volume, +1 platform, 3 AEO pages/month, 1 blog post. If you want your brand to appear in AI answer engines for queries in your sector, you need Engine.

AEO (Answer Engine Optimisation) is the next generation of SEO. Instead of optimising pages for keywords, we write them to answer the questions users ask ChatGPT, Claude, Perplexity, Google AI Overview. On Engine you get 3 pages/month with question-driven rewriting, schema markup (FAQPage, Article, Service), and internal linking optimisation.

Each month we pick a topic with you — usually a question you hear often from clients or a gap we spotted in competitor research. Our AI system produces a draft up to 1,200 words in your brand voice. An editor reviews, fact-checks, and adds an FAQ section for AEO. Delivered for approval before publishing.

Facebook and Instagram are always two of the three. The third can be LinkedIn (if you are B2B), TikTok (if you target a younger consumer audience), or Google Business Profile (if you are a local business and want review/post management). The choice is made at onboarding and can change once a year.

You choose three platforms during onboarding. You can change that choice once within the year — for example, if your strategy shifts or your audience moves. More than three platforms means upgrading to Sovereign.

There is no fixed split. In the first 2 months we test both platforms at 50/50 if you have no history. After that, allocation follows what converts. We usually settle at 60/40 or 70/30 in favour of the better platform — and we re-check it quarterly.

The ad spend — up to €800/month — is paid directly by you to the platforms and is not part of the €760 retainer. We handle the planning, management and optimization of the campaigns.

Quarterly. We track your top 3 competitors: what content they produce, where they appear in AI engines, which keywords they win. We deliver a detailed report with content gap analysis and concrete recommendations for differentiation. If you want monthly, that is included in Sovereign.

Content and presence start from the first month. AEO and blog results build gradually — typically becoming visible over a three-to-six-month horizon, as answer engines begin to recognize your content.

The minimum term is three months — the time it takes for the first results in content and advertising to show. After the first quarter, the engagement continues on a monthly basis, with the option to stop on one month's notice.