Skip to content
Praion
ATELIER · CUSTOM ENGAGEMENTS · FROM €2,500/MONTH

Atelier — designed exclusively for you

For businesses with needs that go beyond the limits of a ready-made package. Atelier is designed exclusively around your business — from building a complete external marketing department, to specialised automations and content tailored to the founder's voice, experience, and personality.

Book a consultationSee Sovereign as a starting point
dept. replacementvertical automationfounder cloningwhite-glove opsAtelier€2.500+ · bespoke
Bespoke Architecture
02 · QUICK ANSWER

What is Atelier?

Atelieris Praion’s bespoke marketing engagement, starting at €2,500/month. It is designed from scratch for businesses that need a full marketing department, automation specific to their industry, or content carrying the founder’s voice and presence — through AI. Each engagement is scoped separately, after a discovery and needs-analysis process. It is not a “bigger package” — it is a different way of working.

03 · CAPABILITIES

What Atelier covers

Atelier is not a fixed package. The scope is built around your needs.

01

Full marketing department replacement

Replaces an in-house team (marketing manager + content + ads + designer). It covers the core functions typically handled by a marketing manager, a content creator, an ads specialist, and a designer — without the cost or overhead of an internal team.

02

Vertical-specific automation

Custom automations designed for your industry and your business's processes. From content production for new properties and products to specialised solutions for clinics and e-commerce businesses, we design systems that save time and automate repetitive work. We don't adapt the business to the tool — we adapt the tool to the business.

03

Founder-led content with AI cloning

Voice cloning of the founder for podcast-style content. Video AI for short-form social with founder presence without needing physical presence each week. Lets you build a "founder brand" without the founder time tax.

04

Premium account management

A dedicated senior strategist, weekly calls, agreed response times, and full visibility into results through bespoke dashboards and reports.

05

Multi-brand or multi-location coordination

For businesses with more than one brand or location. A unified communication strategy, coordinated content production, and a consolidated view of results.

04 · ENGAGEMENT PROCESS

How an Atelier engagement starts

  1. 01

    Scoping call(60–90 minutes)

    We start with a deep understanding of your business. Goals, available resources, priorities, and growth opportunities shape the design of the engagement.

  2. 02

    Custom proposal(5–10 days)

    A written proposal with: monthly retainer, precise scope, per-month deliverables, KPIs, milestones, and contract terms. Usually 8–15 pages.

  3. 03

    Contract & onboarding(2–3 weeks)

    Signing, kick-off meeting, system access, brand voice setup, content calendar planning, team introductions.

  4. 04

    Execution(ongoing)

    Weekly calls, monthly deep reports, quarterly strategic reviews. Atelier engagements typically run on a 12-month horizon, with flexibility based on the business's needs.

The · Signal · Under · The · Noise
05 · WHAT WE NEED

What we'll need from you

Atelier is built around you, not a ready-made model.

  • Decision-maker access (founder or VP-level internally)
  • Existing brand/marketing assets (logos, brand guidelines if any, past campaigns)
  • Access to analytics, ad accounts, CRM, and other systems
  • One hour of weekly availability for the strategist call
  • Approval authority within 48 hours for strategic decisions
06 · FIT CHECK

When Atelier fits

A quick check to see whether Atelier is the right choice for you.

  • You're considering hiring an in-house marketing team and want an alternative
  • You have vertical-specific needs that standard packages don't cover
  • You're aiming for a founder brand with AI cloning
  • You have multiple units or brands to coordinate
  • You have ad spend of €5,000+/month that needs a custom workflow

If the above doesn't describe your situation, start with Sovereign or Engine. Atelier isn't always the right first choice

07 · FAQ

FAQ about Atelier

Nine questions we hear in almost every Atelier scoping call.

Most Atelier engagements are €2,500–6,000/month. Above €6,000/month is rare and usually involves multi-brand coordination or founder cloning with video production at scale. Below €2,500/month — that's not Atelier, that's Sovereign.

Default is 12 months, but flexible. We can start with a 6-month pilot if the engagement is complex and you want to see output before committing for a year. Renewal isn't automatic — we review before renewal and you can exit with 60 days' notice.

Rarely. Atelier is designed for ongoing engagement — its value compounds over time. Project-based work (e.g. one-time vertical automation build, founder voice clone setup) happens occasionally, starting at €8,000 for delivery in 4–8 weeks. But that's an exception, not the rule.

After the scoping call, we prepare a bespoke proposal within 8–10 days. Once signed, onboarding takes two to three weeks — system access, brand voice capture, content calendar planning. In total, from first contact to execution, expect four to six weeks.

A senior strategist dedicated to your account — not rotating people. They are your consistent point of contact throughout, supported by Praion's production and automation team.

Yes. Because each engagement is scoped separately, it can incorporate services beyond marketing — web design, brand identity, AEO audits — if a need emerges during the analysis phase. This is defined in the bespoke proposal.

Yes. We serve businesses in Greece, Cyprus and the EU. For Atelier specifically, the bespoke nature of the engagement allows adaptation to each client's language and market.

A combination of voice cloning (AI that speaks in the founder's voice) and video AI (visual presence without requiring physical attendance each week). We produce podcast-style content, short-form video for social, and occasional thought-leadership posts as if the founder created them. Setup takes 4–6 weeks, after which we produce weekly content.

Sovereign is a standard top-tier package: fixed deliverables, fixed monthly fee, the same methodology for every client. It works excellently for businesses whose needs fit the template. Atelier is for when you need something outside the template: a vertical workflow that doesn't exist, founder cloning that's not anticipated, multi-brand work that breaks standard reporting. If you don't recognise your needs in Atelier's 5 capability tracks, you probably need Sovereign.

CONTACT

Is Atelier right for your company?

In 60–90 minutes we understand whether Atelier is right for you, or whether Sovereign covers your needs better.

Book a consultationSee the Sovereign tier
info@praion.gr+30 697 771 0222