PRICING

Full transparency. No surprises.

Q: Can I combine a marketing retainer with a web design project?

Yes. Combining marketing and web design is one of the most common ways to work together — and it makes sense when you need an integrated presence (new site + marketing strategy to bring results). Bundles apply a discount on the web design part, with specific percentages depending on the combination. On the discovery call we look at your needs and propose the right combination with a clear price.

Q: Who pays for ad spend?

Ad spend is paid directly by you to the platforms (Meta, Google, LinkedIn, TikTok). It doesn't go through us. Two reasons: first, transparency — you see exactly how much goes to ads and how much to services. Second, ownership — the ad account is yours, the data is yours, and if you ever change agency you don't lose history or optimisation. We handle strategy, creative, management, and optimisation — the work. Not the budget.

Q: Can I change package later?

Marketing packages: Yes, easily. With 30 days' notice you can upgrade or adjust your package according to your business needs. Web design packages: After site delivery, upgrading to a higher package happens with the price difference plus development hours for the new features.

Q: What if I want to end the collaboration?

Ending the collaboration happens with 30 days' notice and applies from the next billing cycle. All work completed up to the moment of ending is yours — content, assets, and access to all accounts. If you're in a bundle with web design, the discount stays for the web design project, regardless of the marketing retainer ending.

Q: Is there a minimum commitment period?

Marketing retainers: Yes, the first 3 months. The first 3-month cycle is the minimum for the strategy to be applied seriously and the first results in AEO and content performance to be measured. After the first 3 months, the collaboration becomes monthly with no commitment — with 30 days' notice you can end it at any time. Web design projects: No time commitment, but scope commitment — commitment to completing the project we agreed on. Bundles: The same terms apply as above — 3 months for the marketing part, project-based for web design. The bundle discount only applies if you take both together.

Every package with clear pricing, clear scope, and clear value. Choose based on your business needs.

02 · MARKETING

Marketing — Monthly packages.

Marketing retainers are monthly. No annual commitment — month-to-month rolling. Ad spend not included and paid directly to platforms.

PACKAGEPRICEIDEAL FOR

Pulse€380/monthSolo entrepreneurs, micro-businesses

Engine€760/monthSmall businesses 10–30 employees

Sovereign€1,630/monthMid-market 30–100 employees

Atelierfrom €2,500/monthCustom, enterprise

DETAILED PACKAGE PAGES →

Pulse →Engine →Sovereign →Atelier →

03 · WEB DESIGN

Web Design — One-time packages.

Web design packages are paid once. The first year after go-live includes hosting, security, and specific custom-changes hours. From the second year, an annual maintenance plan applies depending on the package.

PACKAGEPRICEUP TO PAGESIDEAL FOR

Foundation€6906 pagesBusiness start, simple presence

Authority€1,49012 pagesEstablished business with content needs

Pro€2,99020 pagesPremium business with advanced features

Atelier Webfrom €3,500UnlimitedCustom platforms, multi-language, marketplaces

E-commerce: not included in standard packages. Request custom quote →

DETAILED PACKAGE PAGES →

Foundation →Authority →Pro →Atelier Web →

04 · YEAR 2+

Year 2+ Hosting & Care.

MANDATORY FROM YEAR TWO

Maintenance plans

Every website needs an annual maintenance plan to keep it secure, fast, and up to date. The cost depends on the build package you chose.

Foundation

€229/year

Hosting + domain management
SSL certificate
Weekly automated updates
Daily backups
Security scans
Uptime monitoring

Authority

€289/year

Hosting + domain management
SSL certificate
Weekly automated updates
Daily backups
Security scans
Uptime monitoring

Pro

€379/year

Hosting + domain management
SSL certificate
Weekly automated updates
Daily backups
Security scans
Uptime monitoring

Atelier

€589/year

Hosting + domain management
SSL certificate
Weekly automated updates
Daily backups
Security scans
Uptime monitoring

OPTIONAL — ON TOP OF MAINTENANCE

Care plans

If you need regular changes to your site, performance reviews, or priority support — add a care plan on top of your maintenance.

Care Lite

€39/month

1 hour of custom changes per quarter, monthly uptime report.

Care Pro

€79/month

2 hours of custom changes/month, performance monitoring, monthly review.

Care Enterprise

€149/month

5 hours of custom changes/month, priority response (<24h), quarterly strategy review.

If you choose not to renew the maintenance, you receive a complete backup of the site and can move it to any other host.

05 · BUNDLES

Bundle offers — Web + Marketing.

If you take both together (new website + marketing retainer), a discount applies on the website.

Starter Bundle

Foundation + Pulse

-10% on website

Growth Bundle

Authority + Engine

-12% on website

Free Q1 photography

Authority Bundle

Pro + Sovereign

-15% on website

Free Custom AI Agent setup

Authority Bundle example: Pro website (€2,990) with -15% = €2,541 + Sovereign retainer €1,630/month + Free Custom AI Agent (€400 value). Total first-month savings: €849.

06 · ADD-ONS

Marketing add-ons.

ADD-ONPRICE

Photoshoot sessionfrom €200*

Custom AI Agent setupOn assessment

Landing Page€250

Extra AEO/SEO pages€80/page

Extra Reels€75/Reel

Extra blog posts€80/post

* The final price depends on project requirements, the number of shots, and any travel involved.
Prices for blog posts and AEO/SEO pages cover content writing only (up to 600 words per page/post). Technical page setup is not included.

07 · ADD-ONS

Web design add-ons.

ADD-ONPRICE

Content writing€80/page

Content Bundle Foundation (6 pages)€390

Content Bundle Authority (12 pages)€690

Content Bundle Pro (20 pages)€1,090

Extra page€90

Multi-language (additional language)€390

Blog content writing (ongoing)€70/post

Custom integration (CRM/ERP/APIs)Quote

Logo + brand identity€450

Photography session€200–400

Booking/appointment system€350

Member/login area€450

Live chat integration€180

Extra revision round€140

Rush delivery (50% time)+30% of package

08 · OTHER SERVICES

Brand Identity, AI Automation, AEO Audits.

SERVICEPRICE

Brand Identity Lite (logo + colors + typography)€450

Brand Identity Full (full brand system + guidelines)€1,200

Brand Identity Premium (full + 1-month refinement)€2,500

AI Automation setup (one workflow)€400 + €100/month

AI Automation extended (multi-workflow + custom agents)€800 + €200/month

AEO Audit Basic€390

AEO Audit Standard€590

AEO Audit Premium (with implementation roadmap)€890

Content Strategy Workshop (2-hour session + report)€350

09 · PAYMENT TERMS

Payment terms.

Marketing retainers: The first 3 months are paid upfront at the start of the collaboration. After that, monthly invoicing on the 1st of each month. Cancellation with 30 days' notice.

Web design projects: 50% upon contract signing, 50% before go-live.

Add-ons: 100% before execution.

Bundles: Payment at project start (web design discount applies).

Payments: Bank transfer or SEPA. Credit card available for prepayments.

Currency: All prices in EUR.

The · Signal · Under · The · Noise

10 · SCOPE

What’s NOT included.

For full transparency, the following are not included in the standard prices. They're billed separately.

Ad spend
Paid directly to platforms (Meta, Google, LinkedIn, TikTok).
Third-party software costs
Tools like HubSpot, Mailchimp, Calendly, ad management tools — if needed, client pays direct.
Photography props or stock photos
If you want premium stock images or custom props, charged extra.
Domain registration
If you don’t already have a domain, you buy it or we manage as passthrough.
Email hosting (Microsoft 365 or other)
If you need business email, we handle the purchase and setup as passthrough — you pay exactly what Microsoft charges, no markup.
Specialised integrations
Like ERP, complex CRM customisations, custom development. These go to quote.

11 · PHILOSOPHY

Why we show all prices.

Transparency is a way of working together.

We believe price is part of the decision — not something you should discover after multiple conversations.

If our standard prices fit your business, we move fast. If you need something more specialised or custom, we discuss it clearly from the start.

12 · COMMON QUESTIONS

Frequently asked questions.

Yes. Combining marketing and web design is one of the most common ways to work together — and it makes sense when you need an integrated presence (new site + marketing strategy to bring results). Bundles apply a discount on the web design part, with specific percentages depending on the combination. On the discovery call we look at your needs and propose the right combination with a clear price.

Ad spend is paid directly by you to the platforms (Meta, Google, LinkedIn, TikTok). It doesn't go through us. Two reasons: first, transparency — you see exactly how much goes to ads and how much to services. Second, ownership — the ad account is yours, the data is yours, and if you ever change agency you don't lose history or optimisation. We handle strategy, creative, management, and optimisation — the work. Not the budget.

Marketing packages:Yes, easily. With 30 days’ notice you can upgrade or adjust your package according to your business needs.

Web design packages: After site delivery, upgrading to a higher package happens with the price difference plus development hours for the new features.

Ending the collaboration happens with 30 days' notice and applies from the next billing cycle. All work completed up to the moment of ending is yours — content, assets, and access to all accounts. If you're in a bundle with web design, the discount stays for the web design project, regardless of the marketing retainer ending.

Marketing retainers:Yes, the first 3 months. The first 3-month cycle is the minimum for the strategy to be applied seriously and the first results in AEO and content performance to be measured. After the first 3 months, the collaboration becomes monthly with no commitment — with 30 days’ notice you can end it at any time.

Web design projects: No time commitment, but scope commitment — commitment to completing the project we agreed on.

Bundles: The same terms apply as above — 3 months for the marketing part, project-based for web design. The bundle discount only applies if you take both together.

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